NEI is currently in the process of developing an extensive 12-part course that will comprehensively cover each stage of the product commercialization lifecycle. The upcoming course promises to equip individuals with essential knowledge and practical skills to bring a product from conception to market successfully.
Participants can anticipate delving into critical areas such as safeguarding intellectual property, crafting compelling product pitches, securing funding, developing prototypes, effectively marketing their products, obtaining necessary licenses, overseeing manufacturing, and optimizing retail sales strategies.
What sets this certification course apart is its emphasis on immersive learning. Together with engaging video interviews with industry experts in each module, the course requires that “real world” tasks be successfully completed. The video interviews serve as a unique window into the experiences and insights of experts who have successfully traversed the path of product commercialization.
The practical tasks embedded within the curriculum are designed to simulate actual challenges faced by entrepreneurs during their journey. By addressing scenarios like securing estimates for short run manufacturing or developing an elevator pitch for their product, participants will gain a practical understanding of the challenges that lie ahead. This approach bridges the gap between theory and practice, ensuring that students are not only well-versed in concepts but also equipped with the skills required to navigate complex real-world situations.
NEI’s 12-part certification course’s unique blend of expert insights, real-world tasks, and comprehensive coverage of critical topics ensures that participants are well-equipped to face the challenges and seize the opportunities that come their way in the realm of product development and commercialization.